aecKnowledgeWe are pleased to collaborate with aecKnowledge to present “Taking Your Marketing Off Road.” Visit our page on aecKnowledge to view the video and earn your 1 hour continuing education credit.

Here is the course description:

AIACC Practice Management Course #aeck-PRA109: Social Media: Taking Your Marketing Off-Road

Presented by: Laura Davis, IFDA, Director of Marketing, Vice President HPD Architecture LLC and Larry Paschall, AIA, Vice President HPD Architecture LLC

AIA/CES Learning Units: 1.0 Hours

Architects historically have employed limited marketing activities to attract new clients. In today’s fiercely competitive world, they need to take a new direction or will be left behind. “Taking Your Marketing Off-Road” challenges the long-held belief that there is only one way that has always been embraced for architects to do business since they first began practicing. The course creates a new avenue for architects to advance and practice their careers along a different path. Architects, marketing directors, and others will hopefully experience a change in their attitudes and perceptions of how to market and promote themselves, and create an exciting direction for their own off-road marketing adventures

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